Thomas Steinbrück by Franco Tettamanti
Thomas Steinbrück
* Born in Munich, German-American, Creative director
I fly to Berlin to be part of a mentoring program for fashion school graduates in connection with the European Fashion Award. Assigned together with Thomas to a group of students, I discover his fresh and sincere energy, his warmth and sense of tact – and his little energetic nod, when he talks.
I had the opportunity to meet him again several times since then and I recall two things he said. His first mantra is to give consumers products they never knew they wanted. His second mantra concerns his own well-being. A simple phrase that still implies a lot of self-responsibility towards your own happiness: Don’t be a victim.

Raised as a child in the Swiss Alps, Steinbrück relocated to Paris to pursue schooling in fashion and design. He graduated from the prestigious fashion school “Studio Bercot” and earned a Master’s from the world-renowned “Ecole De La Chambre Syndicale De La Couture Parisienne” in Paris. Following graduation, he immediately began working as the assistant designer to the late Gianfranco Ferré for the house of “Christian Dior”. In the mid Nineties, Thomas Steinbrück relocated from Paris to New York and worked with Geoffrey Beene and his collaborator Albert Elbaz.

In 1998, Thomas created his own fashion label. As a winner of the Fall 2000 Moët & Chandon Designer Debut Award, Steinbrück gained an international reputation. The “Thomas Steinbruck” line was sold in over 50 doors worldwide including such prestigious retailers as Bergdorf Goodman, Nordstrom’s and Saks 5th Avenue. In 2001, the German Car Manufacturer BMW signed him exclusively as their Fashion and Style Consultant.

In 2002, Thomas Steinbrück became a faculty member and the Chair of Fashion, Merchandising, Textiles and Design at Albright College in Reading, Pennsylvania as well as an Assistant Professor for Fashion Design at Parsons School of Design in New York. He was the teacher and mentor to such emerging talents like Lazaro Hernandez and Jack McCollough (Proenza Schouler) and Alexander Wang to name a few.

In 2005, he launched the new “Kenneth Cole New York” collection and created a new brand identity for the men’s and women’s division. In 2008, Thomas Steinbrück relocated to Paris to become the Vice President of Collections for the prestigious Couture House of “Elie Saab”. In 2011, Thomas Steinbrück became the Creative Director for the “Porsche Design Group”. “Reebok” appointed him creative director in October 2016, tasking him with leading the brand into uncharted territory.

Thomas currently lives in Boston, MA.
Source: LinkedIn
Thomas Steinbrück by Franco Tettamanti
Thomas Steinbrück by Franco Tettamanti
Thomas Steinbrück by Franco Tettamanti
Thomas Steinbrück by Franco Tettamanti
Transcript:
As a fashion designer you should be artistic, but don’t be an artist!
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